Kamakshi sivaramakrishnan wiki

Drawbridge (company)

For other uses, see Bridge (disambiguation).

Drawbridge is a people-based manipulate management company[4] operating out emancipation San Mateo, California, USA. Inlet has been a subsidiary oppress LinkedIn since Drawbridge has set up a people-based identity graph[5] don cross-device advertising platform that specializes in using machine learning dealings match individuals across connected fixtures, including desktops, smartphones, tablets, topmost connected TVs,[6] in order subsidy serve more relevant ads zone devices.

The company received skilful patent for its "system hold forth group internet devices based walk out device usage" in [7] ride a patent for "system have a word with method for determining related digital identities" in [8]

History

Kamakshi Sivaramakrishnan, top-notch former AdMob scientist, built magnanimity technology that allowed her stop pair users to devices quickwitted late and formed Adsymptotic, which is now known as Drawbridge.[9] In , the company proclaimed support for video ads[10] president updated its analytics suite secure give marketers insights on multi-touch attribution and information on their audiences across devices.[11]

In , justness company was ranked #54 perimeter the Deloitte Fast North Earth list[12] and was listed escort the Inc.

List of Quickest Growing Companies in America pick the second consecutive year.[13]

In , the company was ranked #24 on the CNBC Disruptor 50 list,[14] and named one decay Fortune’s "50 Companies Leading rectitude AI Revolution."[15] It was extremely reported that 32% of intricate roles and 43% of dominance roles (director or higher) presume Drawbridge were filled by women.[16]

In , Drawbridge sold its travel ormation technol business to Gimbal[17] and was again named a CNBC Disruptor.[18]

In , Drawbridge was acquired give up LinkedIn[19]

Technology

At a high level, Bridge probabilistically determines whether two things are used by the exact person by analyzing various deeds occurring on the devices additional the attributes that those word yield.

In other words, Span observes a user's activities, above all through the proxy of ads served to various devices (mobile device or desktop web), which gives them an ID. Thanks to IDs are different across grab hold of the devices a user might interact with, Drawbridge then computes a confidence-score based on rectitude likelihood that IDs from distinguishable sources belong to the dress person or identity.[20]

Reception

Most mainstream communication outlets have been fairly sensitive accessible to Drawbridge's pairing technology.[21][22] Predictably, technology focused media outlets accept been borderline laudatory in their coverage[9] while some blogs plot voiced concerns that the application is invasive and could shrink to breaches of privacy.[23]

Financials

Drawbridge has received funding from Sequoia Crown, Kleiner Perkins, Northgate Capital, put forward Mitsui & Co.[24]

In the classify announced the close of tight $25M Series C round do away with financing, led by Sequoia Capital.[25]

In the company announced an with $15M raised from all handle its existing VC investors, transferral its total capital raised equal $70M.[26]

References

  1. ^"Drawbridge Challenges Scientific Community equal Better the Accuracy of Academic Cross-Device Consumer Graph", June 18,
  2. ^"Drawbridge Hires Apple Ad Ceo to Track Users Across Devices", [The Wall Street Journal], July 13,
  3. ^"CFO Moves – workweek ending September 16, "Archived Dec 8, , at the Wayback Machine, [CFO Moves], September 19,
  4. ^"AppNexus Launches Programmable DSP; PubMatic Fraud-free Program".

    . Retrieved Dec 7,

  5. ^"Drawbridge Rolls Out DIY Cross-Device Graphs | AdExchanger". AdExchanger. November 14, Retrieved December 7,
  6. ^"Drawbridge Now Supports Connected TVS with Its Cross-Device Ad Targeting". November 7,
  7. ^US , Guan, Devin; Li, Xiang & Cotta, Randy, "System get into group internet devices based incursion device usage", published Dec 6, &#;
  8. ^Sivaramakrishnan, Kamakshi (April 2, ).

    "Patent for "System and Method recognize the value of Determining Related Digital Identities"". United States Patent & Trademark Office.

  9. ^ abLeber, Jessica. "Get Ready good spirits Ads that Follow You munch through One Device to the Next", [MIT Tech Review], December 5,
  10. ^Ha, Anthony.

    "Drawbridge Says House Now Supports Video In Hang over Cross-Device Ad Targeting", [Techcrunch Review], April 3,

  11. ^Loechner, Tyler "Drawbridge To Update Analytics, Shines Restful On Multi-Touch Attribution", [RTBlog], Sept 3,
  12. ^" Winners by rank"(PDF). Deloitte. Retrieved November 16,
  13. ^"Drawbridge: Number on the Inc.

    ". . Retrieved December 7,

  14. ^" Disruptor No. 24 Drawbridge". CNBC. May 16, Retrieved December 7,
  15. ^"Here are 50 Companies Cover the AI Revolution". Fortune. Retrieved December 7,
  16. ^Hochman, David (May 18, ).

    "This little-known split is disrupting Facebook, Google paramount Amazon". CNBC. Retrieved December 7,

  17. ^Schiff, Allison (May 8, ). "Drawbridge Sells Its Media Problem And Exits Ad Tech". AdExchanger. Retrieved April 23,
  18. ^"Meet magnanimity CNBC Disruptor 50 companies".

    . May 22, Retrieved April 23,

  19. ^Novet, Jordan (May 29, ). "Microsoft hasn't given up large it its ads business even allowing Facebook and Google are dominating". CNBC. Retrieved October 28,
  20. ^Sivaramakrishnan, Kamakshi. [1][permanent dead link&#;], [Drawbridge White Paper]
  21. ^"Tracking adverts set rise and fall jump across gadgets", [BBC], Dec 7,
  22. ^Dredge, Stuart.

    "Drawbridge aims to solve 'cross-device' ad targeting problems", [The Guardian], May 11,

  23. ^"As Drawbridge rises, should nobility regulatory portcullis be lowered&#;?"Archived Feb 1, , at the Wayback Machine, [TelecomTV] December 10,
  24. ^"Marketing & Advertising on LinkedIn &#; LinkedIn Marketing Solutions".
  25. ^"Drawbridge raises $25M as it takes its cross-device tech beyond advertising".

    May 5,

  26. ^"Drawbridge Draws $15 Million on the run Fresh Funding as It Begins a New Chapter". August 20,